Job Description: Performance Marketer

Company: UPM (Uptiq Premier Mortgage)
Location: Pune, Maharashtra — Onsite (5 days a week)
Experience Required: Minimum 4 years
Market Focus: US Market

About the Role

UPM is looking for an experienced Performance Marketer to plan, execute, and optimize paid advertising campaigns targeting the US market. The ideal candidate has strong hands-on experience running ads across multiple platforms and a proven track record of driving measurable results.

Key Responsibilities
- Plan, launch, and manage paid ad campaigns across Meta, Google Ads, TikTok, Bing (Microsoft Ads), and LinkedIn
- Own campaign strategy, budgeting, and optimization for US-based audiences
- Monitor and analyze key performance metrics (CTR, CPL, CAC, ROAS, conversion rates) and continuously optimize for efficiency
- Run A/B tests on ad creatives, audiences, bidding strategies, and landing pages
- Collaborate with design and content teams to develop high-performing ad creatives
- Track campaign performance using GA4, UTM parameters,



and platform-native analytics tools
- Prepare regular performance reports and share actionable insights with stakeholders
- Stay current with platform algorithm updates, ad policy changes, and US market trends

---

Requirements
- Minimum 4 years of experience in performance marketing / paid media
- Proven experience running campaigns specifically for the US market
- Hands-on, working experience with:
- Meta Ads Manager
- Google Ads
- TikTok Ads
- Bing / Microsoft Ads
- LinkedIn Campaign Manager
- Solid analytical and data interpretation skills
- Familiarity with tracking setups (pixels, UTM tagging, conversion tracking)
- Excellent written and verbal communication skills
- Experience in the mortgage, finance, or real estate industry is required

Work Details
- Work Mode: Onsite
- Location: Pune

---

How to Apply

Interested candidates can send their resume to: [email protected]

📌 Performance Marketer (Pune)
🏢 Uptiq Premier Mortgage
📍 Pune