Dark Horse Beverages is an India-based importer and distributor of premium and international alcoholic beverage brands. As we expand our presence across Haryana, we are looking for an experienced Territory Sales Manager to drive the growth of our imported spirits portfolio.

The Role
We are looking for someone who understands the Haryana liquor trade from the ground up — particularly the L1/L1BF → L1 → L2BF/wine shop distribution ecosystem.
The ideal candidate will be responsible for developing secondary sales, building strong relationships across the trade, and expanding the retail presence of our imported spirits portfolio.

Key Responsibilities
Develop and drive sales of our imported spirits portfolio across Haryana.
Build and maintain strong relationships with L1/L1BF operators, L1s, distributors and L2BF/wine shops.
Identify high-potential retail outlets and develop them into regular-selling accounts.
Drive secondary sales and ensure consistent product movement at the retail level.




Work closely with our distribution partners to ensure timely replenishment and market availability.
Develop current territories and retail relationships across Gurugram, Faridabad, Sonipat, Panipat, Karnal and other key Haryana markets.
Conduct regular market visits and provide structured feedback on sales, competition, pricing and consumer demand.
Support brand activations, tastings and retailer initiatives where required.
Maintain accurate records of outlet visits, orders, secondary sales and market activity.

What We're Looking For
5+ years of experience in alcoholic beverages / liquor sales preferred.
Strong understanding of the Haryana liquor trade.
Existing relationships with L1/L1BF, L1 and L2BF/wine-shop networks will be a significant advantage.
Experience handling spirits, imported liquor, premium IMFL, wine or beer preferred.
Strong communication, negotiation and relationship-building skills.
Willingness to travel extensively across Haryana.
A results-oriented approach with a s

📌 Territory Sales Manager – Haryana | Imported Spirits (India)
🏢 Dark Horse Beverages
📍 India