18 Aug
|
QHT CLINIC
|
India
About The Role
We are looking for an experienced Google Ads & Performance Marketing Manager to take ownership of our paid acquisition and Google Ads function.
This is not a campaign-execution-only role.
We are looking for someone who understands performance marketing as a revenue and growth function and can independently manage strategy, media buying, campaign scaling, tracking, attribution, optimization and performance.
The ideal candidate should have hands-on experience scaling D2C or e-commerce brands through Google Ads, managing significant advertising budgets and improving key business metrics such as CAC, ROAS, revenue and profitability.
Key ResponsibilitiesGoogle Ads & Paid Acquisition
Own the end-to-end Google Ads strategy for the brand.
Plan, launch, manage and optimize Google Search, Shopping and Performance Max campaigns.
Develop campaign structures based on products, categories, locations, audiences and business objectives.
Manage keyword research, match types, negative keywords, bidding and audience targeting.
Develop strategies for customer acquisition and revenue growth.
Scale advertising spend while maintaining healthy CAC, ROAS and profitability.
Identify current opportunities across products, audiences, geographies and campaigns.
Continuously optimize campaigns based on performance and business data.
Google Shopping & Performance Max
Manage and optimize Google Shopping campaigns.
Own Performance Max campaign strategy and scaling.
Manage Google Merchant Center and product feeds.
Identify product-level performance opportunities.
Optimize product titles, descriptions, feeds and campaign structures.
Monitor search terms, product performance, asset performance and conversion data.
Tracking & Analytics
Own Google Ads conversion tracking and attribution.
Ensure accurate implementation of GA4 and Google Tag Manager (GTM).
Monitor tracking across Google Ads, Shopify, website and CRM.
Identify and resolve discrepancies between advertising platforms and
📌 Google Ads (India)
🏢 QHT CLINIC
📍 India