About the job - Manager – CRM
Location: Bangalore
Experience: 4–6 years
Function: Marketing

About Us -
upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a current digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.

Position Overview -
are looking for a data-driven and strategic CRM Manager to lead the end-to-end customer lifecycle strategy across key verticals. This role sits at the intersection of CRM, Product, and Data, and is responsible for driving user activation, engagement, retention, and repeat usage through scalable lifecycle initiatives.



You will combine strategic thinking with hands-on execution while building systems that scale month-on-month.

Responsibilities & Requirements:
4–6 years of experience in CRM, Lifecycle, or Retention Marketing, preferably in B2C/D2C consumer apps or e-commerce.
Own end-to-end CRM journeys across Push, Email, SMS, WhatsApp, and In-app.
Drive activation, engagement, retention, repeat usage, and revenue through lifecycle campaigns.
Strong understanding of Indian consumers, especially Tier 2/3+ audiences.
Hands-on experience with CleverTap, MoEngage, or WebEngage.
Strong analytical skills with expertise in cohort analysis, funnels, A/B testing, and performance metrics.
Build dashboards, automate reporting, and develop scalable experimentation frameworks.
Create personalized, action-oriented communication aligned with user behavior, product features, and key calendar moments.
Experience managing or mentoring a small team in a fast

📌 Manager - CRM (Bengaluru)
🏢 upGrad
📍 Bengaluru