Category Leader – E-commerce
Location: Bengaluru, HSR | Full-time
About the Role
We are looking for an entrepreneurial and growth-oriented Category Leader – E-commerce to own and scale our rapidly growing E-commerce business at AppsForBharat.
The business is already generating ₹100 Cr in annualized revenue, and we are now entering the next phase of growth — with an ambition to scale the business to ₹300 Cr+ and build a much larger, profitable and sustainable E-commerce vertical.
This is a high-ownership business leadership role where you will own the P&L; and growth agenda end-to-end — from category and assortment strategy to customer experience, merchandising, supply chain, marketing levers, profitability and team building.
We are looking for someone who can think like a business owner, identify the biggest growth opportunities, and translate them into execution. You will work closely with the leadership team and cross-functional teams across Product, Tech, Marketing, Operations and Supply Chain to build the next phase of the business.
What You'll Own
1. Business Growth & P&L;




Own the overall E-commerce P&L;, with responsibility for revenue, margins, contribution and sustainable growth.
Define and execute the roadmap to scale the business from ₹100 Cr to ₹300 Cr+.
Identify the biggest growth levers across acquisition, conversion, AOV, repeat purchases, assortment, pricing and customer retention.
Build business plans, revenue forecasts and growth targets; track performance against plan and course-correct quickly.
Balance growth with profitability and build a healthy, scalable business model.
2. Category & Assortment Expansion
Own the overall category strategy and continuously expand the assortment of divine, spiritual and devotional products.
Identify whitespace opportunities and current product/category opportunities based on customer needs, trends and business potential.
Drive SKU-level performance — identifying winners, fixing underperforming products and improving the

📌 Category Leader- Ecommerce (Bengaluru)
🏢 AppsForBharat
📍 Bengaluru