Sr. Executive – Marketing | BTL, B2C & D2C
Experience: 6 months+ in Marketing with hands-on exposure to BTL, B2C/D2C, and digital marketing.

Key Responsibilities:
Plan and execute online & offline marketing campaigns, BTL activities, brand activations, and promotions.
Manage B2C/D2C campaigns across digital and offline channels.
Coordinate with external agencies, vendors, influencers, and internal teams for campaign execution.
Manage marketing budgets, campaign KPIs, and performance tracking.
Handle SEO, Google Ads, lead generation, and digital marketing activities.
Support AI-based designing and creative development using Canva and AI design tools.
Track campaign performance using Google Analytics, Excel, and other marketing tools.
Conduct competitor and market research to identify growth opportunities.




Coordinate with the Sales team to improve lead generation, conversions, and brand visibility.

Requirements:
Bachelor’s degree in Marketing, Business, or a related field.
Minimum 6 months of relevant marketing experience.
Hands-on experience in BTL + B2C/D2C marketing.
Basic knowledge of SEO, Google Ads, Lead Generation, Canva/AI Designing, and Analytics.
Solid communication, coordination, and analytical skills.

Location
Pune – Remote/WFH
The candidate must be based in Pune and should be available to visit the centre for meetings, events, and marketing activities.
Centre: 1st Floor, KOPA Mall, Mundhwa Road, Koregaon Park Annexe, Pune, Maharashtra – 411001.

📌 Marketing Executive – BTLC (Pune)
🏢 SHOTT AMUSEMENT
📍 Pune