Digital Marketing Specialist Product Marketing Experience

1-3 Years

Job Summary

We are looking for a Digital Marketing Specialist with hands-on experience in Product Digital Marketing. The candidate should have experience promoting products through digital channels, supporting product launches, creating product-focused campaigns, generating leads, and improving product visibility and customer engagement.

Key Responsibilities

Plan and execute digital marketing campaigns for products and solutions.
Develop product-focused marketing strategies to increase awareness, engagement, leads, and conversions.
Support current product launches, product promotions, and go-to-market (GTM) activities.
Create and manage product content for websites, landing pages, blogs, social media, email campaigns, and digital advertisements.
Manage SEO, SEM, PPC, Google Ads, Meta Ads, and social media campaigns.
Understand product features, benefits, target customers, and competitive positioning.
Conduct market research, competitor analysis, customer research, and keyword research.
Work closely with Product, Sales,



Design, and Content teams to develop effective product marketing campaigns.
Generate and nurture leads through digital channels.
Monitor campaign performance and optimize campaigns based on data.
Track traffic, leads, CTR, CPC, CPL, conversion rate, engagement, and ROI.
Use Google Analytics/GA4, Google Search Console, Google Ads, and other marketing analytics tools.
Conduct A/B testing for advertisements, landing pages, email campaigns, and content.
Prepare campaign and product marketing performance reports.

Mandatory Skills

Digital Marketing
Product Digital Marketing / Product Marketing
Product Campaign Management
Product Launch / Product Promotion
SEO / SEM / PPC
Google Ads
Social Media Marketing
GA4 / Google Analytics
Content Marketing
Lead Generation
Market & Competitor Research
Digital Campaign Analytics

Preferred Experience

Candidates Who Have Worked In

Product-based compa

📌 Digital Marketing (Chennai)
🏢 SWITS DIGITAL Private
📍 Chennai