Location: Delhi NCR
Experience: 3–8 years
Employment Type: Full-time
Reporting to: Head of Marketing

ROLE SUMMARY
The Social Media & Digital Manager will lead the organisation’s digital presence across social platforms, communities, and online reputation touchpoints. This role owns the always-on social and digital engine — translating brand strategy into high-impact content, paid amplification, community engagement, and reputation management that supports awareness, consideration, and enrolment outcomes.

This is a senior, hands-on role requiring strategic thinking, performance orientation, and strong cross-functional collaboration.

KEY RESPONSIBILITIES

Social Media Strategy & Content Execution
• Own and execute the social media strategy across platforms including Instagram, LinkedIn, YouTube, and emerging channels
• Define platform-wise content strategies, formats, cadence, and KPIs
• Lead high-quality content creation across formats — text, static, video, reels, live formats, and multimedia
• Ensure content is platform-native, video-first, culturally relevant,



and aligned to a consistent brand voice
• Plan and manage daily, weekly, monthly, quarterly, and annual content calendars aligned to business priorities

Execution, Coordination & Enablement
• Coordinate social media planning and execution across multiple stakeholders and contributors
• Review content outputs for quality, brand alignment, timelines, and performance
• Enable contributors with transparent briefs, guidelines, and feedback to ensure consistency and governance across channels

Paid Social Media & Performance Marketing
• Plan, execute, and optimise paid social media campaigns in collaboration with the performance marketing team
• Hands-on familiarity with Ads Manager, targeting, A/B testing, and creative optimisation
• Support YouTube paid campaigns through platform understanding and creative alignment

Performance Analytics & Reporting
• Track, analyse, and report on key metrics including engagement

📌 Social Media (New Delhi)
🏢 GUS Global Services India
📍 New Delhi