Designation - SEO Content Writer

Department: SEO, Content & PR | Reports To: Marketing Head

Role Purpose
Own all written content for the brand — blogs, website copy and PR content and ensuring it is search-optimised, on-brand and drives organic visibility. This role includes but not limited to blog writing and PR/media content.

Key Responsibilities
● Plan, write and publish SEO-optimised blogs on a regular content calendar aligned to target keywords and search intent
● Write and maintain all website content — landing pages, product/service pages, About/FAQ sections — keeping tone, messaging and SEO consistent
● Draft PR content: press releases, media notes, founder/leadership quotes, guest articles and outreach copy, coordinating with external media/PR contacts
● Work closely with the SEO Executive to align content with keyword research, on-page SEO and technical recommendations




● Coordinate with Design for blog/website visuals and with Social Media for content repurposing
● Track content performance (organic traffic, rankings, engagement) and refine the content strategy accordingly
● Maintain a consistent brand voice and editorial guidelines across all written material

Requirements & Skills
● 2–4 years of experience in SEO content writing, digital content or PR/communications
● Robust command of written English with proven SEO writing skills (keyword research, on-page optimisation)
● Experience writing press releases or media content is a strong plus
● Familiarity with tools such as Google Search Console, SEMrush/Ahrefs, WordPress or similar CMS
● Excellent research skills and ability to manage multiple content pieces against deadlines

📌 SEO Content Writer (Anand)
🏢 Bharat Vedica®
📍 Anand