Performance Marketing Manager
Job summary
We are seeking a highly strategic and data-driven Social Media Strategist & Performance Marketing Manager with 3-6+ years of experience to lead our social media growth, brand positioning, and paid advertising efforts. This role combines social media strategy, content planning, audience growth, and performance marketing, with a robust emphasis on Meta Ads, LinkedIn Ads, Google Ads, and conversion-focused campaign management.
The ideal candidate is someone who can develop a comprehensive social media strategy, create high-performing campaign frameworks, manage advertising budgets, optimize conversion funnels, and generate measurable business growth through paid and organic social initiatives.
Key responsibilities
Social media strategy
Develop and execute a comprehensive social media strategy aligned with business, marketing, and sales objectives.
Build platform-specific growth strategies for Instagram, Facebook, LinkedIn, YouTube, X, and emerging platforms.
Create quarterly content and campaign calendars based on audience insights, trends,



and business priorities.
Identify content opportunities that improve brand awareness, engagement, lead generation, and customer acquisition.
Conduct competitor analysis, audience research, and social listening to refine positioning and messaging.
Paid social & performance marketing
Plan, launch, manage, and scale paid advertising campaigns across Meta Ads, LinkedIn Ads, Google Ads, and YouTube Ads.
Manage advertising budgets and optimize spend to maximize ROAS, CPA, CPL, and revenue growth.
Design and execute lead generation, retargeting, lookalike audience, and full-funnel performance campaigns.
Conduct A/B testing for creatives, copy, landing pages, audiences, bidding strategies, and campaign structures.
Optimize campaigns daily based on performance data and conversion insights.
Campaign strategy & execution
Lead integrated social campaigns that combine organic content, influencer collabor

📌 Performance Marketing Manager (Jaipur)
🏢 MMF INFOTECH TECHNOLOGIES
📍 Jaipur