At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.

Transformation Lead

Role Transformation Lead

Reporting to CSO

Type Full-Time

Location Worli, Mumbai (Hybrid)

THE KIND OF WORK YOU'LL SHAPE

Kulfi is 18 months into building KulfiOS - an agentic operating layer across six creative blocks: Intelligence, Strategy, Creative, Production, Distribution, and Analysis. The infrastructure is in motion. What's missing is the person who owns the loop.Use cases are being built. Teams have AI Champions. But adoption is ad hoc, progress is scattered, and nobody is tracking what's actually working. This role fixes that.

THE ROLE

The Transformation Lead is more operator than consultant. You'll be in the work - coordinating builds, running adoption sessions, pressure-testing specs.



You'll lead a small central team with personal coverage across 2 to 3 blocks, and coordinate the rest through Deployed PMs.

Your job is to move use cases from idea to deployment, make sure each team's AI Champion has what they need, and be honest about what is working and what isn't.

What You'll Drive

Use Case Library

Own the maturity ladder - drive cases from L0 to L4, not just track where they sit
Run the weekly cadence: check-ins, cross-block workplan reviews, build prioritisation with the core transformation team
Surface blockers early and escalate when a team is stuck

Adoption

Own the mechanics that make adoption happen across all blocks: demos, training, debugging, tracking
Co-own adoption and solutioning with each block's AI Champion

Solutioning and Deployment

Design deployment approach for each use case - from pilot to production
Identify where existing modules can be reused before scoping recent

📌 Transformation Lead | Kulfi Collective (Mumbai)
🏢 Kulfi Collective
📍 Mumbai