18 Aug
|
BigBrandTheory
|
Mumbai
18 Aug
BigBrandTheory
Mumbai
Head – E-commerce Growth
Location: Mumbai
Experience: 7–12 years
Categories: Food & Beverage | Wellness | Personal Care | Lifestyle | Performance Nutrition
We are building and scaling a house of consumer brands across multiple categories and are looking for an experienced E-commerce Growth leader to build the growth engine across the portfolio.
This is not a marketplace management or performance marketing role.
We are looking for someone who has actually grown consumer brands across Webstores, Marketplaces and Quick Commerce — and understands the numbers behind that growth.
The Mandate
Your first job is not to spend more money on growth.
Your first job is to understand what's happening today.
Across each brand, diagnose:
Traffic and acquisition mix
CAC / ROAS
Webstore conversion
Product page conversion
Cart and checkout drop-offs
AOV
SKU productivity
Current vs repeat customers
Cohort behaviour
Repeat purchase rate
LTV
Marketplace performance
Quick-commerce performance
Pricing and promotions
Gross and contribution margins
Identify where revenue is leaking and build a clear 90-day Growth Fix Plan for each brand.
Then Build the Growth EngineWebstore
Own the complete D2C funnel:
Traffic → Discovery → PDP → Cart → Checkout → Purchase → Repeat
Drive improvements across CRO, merchandising, bundles, pricing, offers, landing pages, UX, A/B testing and customer journeys.
The objective is not simply to acquire more traffic.
It is to make existing traffic convert better before scaling acquisition.
Marketplaces
Build and scale the portfolio across relevant marketplaces.
Own listings, discoverability, search ranking, ratings, reviews, marketplace advertising, promotions, pricing, inventory availability, SKU strategy and contribution economics.
Quick Commerce
Build the quick-commerce playbook across relevant platforms and brands.
Determine the right cities, platforms, SKUs, pack sizes, pricing, promotions and availability strategy — and turn quick commerce into a meaningful revenue
📌 Head of Ecommerce (Mumbai)
🏢 BigBrandTheory
📍 Mumbai