Company Description The Core is building a new kind of women’s fitness platform for India — combining strength, Pilates, breathwork and progressive programming, with a strong focus on women through different stages of life.

We’re looking for a GTM & Growth Strategist who can help us build and scale our subscription business.

This is not a traditional marketing role. We’re looking for someone who understands the full growth engine — from positioning and pricing to acquisition, conversion and retention.

You’ll work on:
• Building our GTM strategy for the Indian market
• Developing pricing, packaging and subscription models
• Designing and testing acquisition campaigns
• Building high-converting landing pages and funnels
• Improving trial → paid conversion and retention
• Running experiments across channels and customer segments
• Using data to understand what is working and what isn’t
• Identifying how we can build a strong position in India’s rapidly growing women’s fitness & wellness space

We’d love to meet you if you have:




• 5+ years of experience in B2C/D2C growth, GTM, consumer tech, fitness, wellness or subscription businesses
• Hands-on experience with pricing, monetisation and conversion optimisation
• A strong understanding of performance marketing and growth funnels
• Experience building/testing landing pages and campaigns
• A highly commercial and analytical mindset
• A genuine understanding of the Indian female consumer
• The ability to move between strategy and execution — we need someone who can actually build and test, not just advise

Experience in fitness, wellness, healthtech, consumer apps or subscription businesses is a big plus.

We’re a small, ambitious team, so this is a role with significant ownership and the prospect to shape the next phase of The Core.

If this sounds like you — or you know someone who would be a great fit — DM me or tag them below.
Hiring #GrowthMarketing #GTM #ConsumerTech #Fitness #WomensFitness #D2C #Subscriptions

📌 GTM & Growth Strategist (Bengaluru)
🏢 The Core I Online Mat Pilates
📍 Bengaluru