Job Description:

Senior Manager / AGM – Performance Marketing & Marketing Technology

(Designation Offered Will Depend On Candidate's Skills & Experience)

Role Overview:

The ideal candidate will lead performance marketing across projects. This role will be responsible for driving business growth through performance marketing and lead nurturing initiatives; planning and executing multi-channel digital campaigns; optimizing marketing spend based on insights and leading tech-enabled initiatives to enhance customer engagement.

Key Responsibilities:

Plan and execute multi-channel campaigns (Email, Facebook/Google, Affiliate Ads, Display, Web, etc.) to achieve short- and long-term business goals, measuring performance against ROI and KPIs.
Collaborate with business teams to build city- and category-level plans, manage digital marketing infrastructure (Tag Management, Campaign Tracking, Analytics, Attribution, Salesforce, Marketing Automation tools), and optimize spend and performance via experiments and conversion tests.
Work closely with Presales teams to driver desired results.




Improve lead, walkin and booking performance through continuous optimization
Manage agency partners and media budgets
Lead experimentation using A/B testing and conversion optimization
Build audience segmentation and remarketing strategies
Collaborate with CRM and Presales teams to improve Lead-to-Visit and Visit-to-Booking conversions

Marketing Technology:

Evaluate and implement recent AI /MarTech platforms
Drive automation across marketing workflows
Improve lead routing, attribution and campaign measurement
Integrate CRM, CDP and marketing platforms for seamless data flow
Partner with IT on platform integrations and API-based marketing solutions
Identify opportunities to eliminate manual processes through technology

AI & Innovation:

Drive adoption of Generative AI across marketing functions
Build AI-powered workflows for : Campaign optimizations, Creative analysis, Competitor intelligence

📌 AGM – Digital Marketing (Mumbai)
🏢 House of Hiranandani
📍 Mumbai