About the Role
We’re looking for a Personal Brand Specialist who understands that building a personal brand is not about posting every day—it’s about building a point of view people remember.
You will work closely with our CEO/founder to build a strong, authentic and recognisable presence across LinkedIn, Instagram, X and other relevant platforms. Your job will be to turn conversations, experiences, opinions, business lessons and industry observations into content that people actually want to read, watch and share.
You should be equally comfortable having a conversation with a founder, spotting a great content opportunity, writing a sharp LinkedIn post and telling a designer why a particular visual needs to exist.
What You’ll Do
Develop and execute the CEO/founder’s personal branding and content strategy.
Understand the CEO’s personality, expertise, experiences and opinions and translate them into a distinct digital voice.
Research advertising, marketing, business, culture and industry trends to identify relevant conversations and opportunities.
Keep an eye on competitors,



industry leaders, creators and other strong personal brands to understand what is working—and, more importantly, what isn't.
Identify content opportunities from the CEO’s business journey, meetings, campaigns, client experiences, failures, wins, opinions and everyday observations.
Conduct regular conversations with the CEO to extract stories, insights, opinions and perspectives.
Turn a 20-minute conversation into a solid LinkedIn post, a Reel idea, a carousel or an entire content series.
Develop content pillars, ideas, hooks, formats and recurring content properties for the CEO.
Create and/or oversee posts, carousels, reels, short-form videos and thought-leadership content.
Manage the CEO’s social media content calendar and publishing pipeline.
Work closely with copywriters, designers, video editors and other creative teams to bring ideas to life.
Ensure every piece of content feels authentic to

📌 Personal Branding Executive (Mumbai)
🏢 SquidJC
📍 Mumbai