B2B Offline Sales
Department-Sales
About Cumin Co.
At Cumin Co., we’re on a mission to redefine the modern Indian kitchen. From our enamel-coated cast iron cookware to our sustainable kitchen organisers, we design products that are healthy, beautiful, and built to last. For us, cooking is not just a routine — it’s a ritual of love and connection. We craft tools that honour that belief.
Role Overview
Cumin Co. is looking for an ambitious and execution-focused B2B Offline Sales Manager to build and scale our offline retail network across General Trade (GT) and Modern Trade (MT) channels. This role will be responsible for driving offline expansion, managing distributor and retail relationships, increasing market presence, and building strong retail execution for the brand. The ideal candidate understands retail ecosystems, enjoys field execution, and can independently drive growth across offline channels.
Key Responsibilities
Channel Expansion
● Identify and onboard distributors, dealers, and retail partners across assigned territories
● Expand Cumin Co.’s presence in premium kitchenware stores, lifestyle stores, home retailers, and up-to-date retail chains
● Build strong relationships with distributors and retail partners to drive long-term business growth
● Explore opportunities in regional retail chains and large-format stores
Sales & Business Growth
● Drive primary and secondary sales across GT and MT channels
● Achieve monthly revenue and market expansion targets
● Ensure healthy stock movement and replenishment across retail accounts
● Negotiate commercial terms and close retail partnerships effectively
Market Execution & Visibility
● Conduct regular market visits to monitor product visibility and in-store execution
● Ensure proper merchandising, display placement, and retail branding
● Track competitor activities, pricing trends, and market opportunities
● Coordinate with marketing and operations teams for promotional activities and launches
Distributor & Acco
📌 B Offline Sales (India)
🏢 Cumin
📍 India