The Context
Most capital market apps in India look, feel, and sound identical. We aren't interested in building another one of those.

At Bajaj Broking, we are building infrastructure for the next generation of responsible market participants. To make complex financial instruments effortless, we need a Product Marketing Lead who understands consumer psychology as deeply as they understand market dynamics.
You won't just run campaigns. You will define how millions of traders and investors perceive, interact with, and adopt our platform.

The Mandate
Full-Funnel Ownership (ATL, BTL & TTL): Architect and execute comprehensive marketing strategies that seamlessly bridge brand equity with high-conversion performance.
1. ATL (Above The Line): Drive high-impact brand awareness campaigns, mass-media visibility, and strategic sponsorships
2. BTL (Below The Line): Design hyper-targeted acquisition and retention playbooks—including WhatsApp flows, lifecycle SMS/email sequences, branch activation collateral, and partner co-marketing programs.
3.TTL (Through The Line):



Build integrated digital loops combining performance marketing, social proof, influencer communities, and trackable engagement funnels that convert broad attention into active daily traders.
Position with Precision: Turn high-utility features—Margin Trade Financing (MTF), Options suites, Equity analytics, and TPPs—into clean, high-converting product narratives.
Master the Touchpoints: Write and design the voice of our product across the entire user loop: from first-screen onboarding and micro-copy to push notifications, campaign landing pages, and feature drops.
Engineered Adoption: Work directly alongside Product, Design, and Growth teams to build viral feature adoption loops, lower friction, and drive continuous DAU/MAU velocity.
Relentless Experimentation: Treat positioning as a product. Test messaging hypotheses, iterate based on funnel analytics, and eliminate friction points across every user segment.
Market Int

📌 Lead - Product Marketing (India)
🏢 Bajaj Broking
📍 India