Position: Organic Growth & AI Visibility Manager (SEO)

Exp: 2+ Years

Working Mode: WFO, 5 Days

Location: Gurgaon

About the Role:
We are looking for an Organic Growth & AI Visibility Manager who will own Grip Invest's organic growth across Google Search, Google AI Overviews, ChatGPT, Gemini, Perplexity, Claude and future AI search platforms.
This is not a traditional SEO role but an evolved one. Your north star will be increasing organic impressions, organic clicks, non-brand traffic, AI citations & mentions, share of voice across search and AI, and high-intent organic
conversions. You will own the entire organic growth roadmap for gripinvest.in and work closely with Product, Engineering, Content and Growth teams.

Responsibilities:
• Own end-to-end SEO strategy.
• Build topical authority across fixed-income topics.
• Perform keyword research and drive rankings.
• Improve crawlability, indexation, internal linking, Core Web Vitals and structured data.
• Increase visibility across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews.
• Drive GEO, AEO and AI Search Optimization experiments.




• Own content roadmap and content refreshes.
• Build dashboards for impressions, clicks, AI visibility, citations and conversions.
• Monitor competitors and identify opportunities.

Success Metrics (KPIs)
• Organic impressions
• Organic clicks
• Non-brand traffic
• Organic sign-ups
• Organic KYC completions
• Organic FTIs
• AI visibility
• AI citation frequency
• Share of voice
• Technical SEO health
• High-performing landing pages

Tools:
SEO: Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog
AI: Peec AI, Profound/Otterly/Goodie, ChatGPT, Gemini, Claude, Perplexity
Analytics: Looker Studio, Excel, Google Sheets
What We're Looking For:
• 2–5 years in SEO/Organic Growth.
• Robust technical SEO and content strategy.
• Comfortable working cross department and with tech/product
• Analytical mindset.
• Curious about AI search.
• Fintech/investing experience is a plus.

📌 Organic Growth (Gurugram)
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