B2B Copywriter

Shape how tech brands speak — and teach AI to write like a human.

Full-time/ 2–4 years' experience /B2B / TechAI-forward role / Digital Marketing Agency

About Us

Blufig is a full-service B2B marketing agency. We work with B2B tech brands helping them realize their digital aspirations. Having worked with 130+ brands, we are on track to disrupt the agency marketplace with cutting-edge marketing solutions.

What you'll do
- Write and edit copy across channels: websites, landing pages, ads, email sequences, case studies, LinkedIn, and any short form content for B2B clients.
- Translate dense technical products and services into clear, compelling messaging that speaks to business decision-makers.
- Collaborate with writers, editors, strategists, designers, and account managers to develop content concepts rooted in each client's positioning and audience.
- Maintain and evolve brand voice guidelines for multiple clients simultaneously without losing consistency.
- Own the editorial process from brief to final draft: including SM calendars, strategy, revisions,



stakeholder feedback cycles, and approvals.
- Use AI writing tools actively to speed up drafts, explore angles, humanize AI-assisted output, and iterate faster without compromising quality.
- Stay current on B2B content trends, platform algorithm changes, and evolving best practices in AI-assisted writing.

Requirements
What we're looking for

Skills & experience
- 2–4 years of copywriting experience, preferably in a B2B or agency context.
- Proven ability to write for tech, SaaS, or complex-product categories - portfolio evidence required.
- Robust grasp of content strategy: why a piece exists, not just how it reads.
- Comfortable writing both short-form (ads, social, CTAs) and some long-form (blogs, case studies).
- Excellent editing instincts, ability to improve others' drafts as naturally as your own.

Traits we value
- Curious and critical: you ask why before you ask how.
- Comfortable with am

📌 Copywriter (Bengaluru)
🏢 Blufig Digital
📍 Bengaluru