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About The Small Business Project (TSBP)
The Small Business Project is an 8-year-old remote marketing team that has worked with over 140 businesses across India and overseas. Over the years, we have grown entirely through referrals and word of mouth, without outbound sales.
Our clientele spans industries such as travel, events, hospitality, lifestyle, personal care, children's products, health care, and technology.
We have executed successful campaigns for Shark Tank-backed brands like Cosmix and Moonshine, along with Vir Das, TEDx Gateway, Kommune, Spotify’s P’odium, and Spoken Fest.
Role and Key Responsibilities
As a Creative Strategist at TSBP, you will:
- Build content strategies and direction across Meta, Google, LinkedIn, YouTube, and website ecosystems
- Write explicit, concise, and persuasive copy for ads, scripts, reels,



landing pages, captions, banners, and emailers
- Create detailed content and creative briefs for design and video teams
- Review creatives, reels, videos, and other ad assets, and share actionable feedback
- Work with performance teams to align messaging with audiences, goals, and data insights
- Research brands, industries, competitors, and audience behaviours to generate strong content ideas
- Present content recommendations and rationale to internal teams and clients
- Manage multiple brands, projects, timelines, and communication independently

Requirements
- Strong writing skills for clear, persuasive copy
- Confident project manager – independently tracks deliverables, shares feedback, follows up
- Coordinates smoothly with teams, clients, and vendors
- Has an eye for design – creates briefs; reviews creatives, videos, and reels
- Self-motivated and disciplined in a fully remote set

📌 Creative Strategist (India)
🏢 The Small Business Project
📍 India