18 Aug
|
Artfluence
|
India
Company: The Eaglets
Location: In-office
Employment: Full time
Experience: 2–4 years
Salary: ₹30,000–₹40,000/month (depending on experience and proven past results)
About The Role
The Eaglets is looking for a Performance Marketing Executive to manage and grow the paid marketing efforts across its portfolio of brands, primarily Artfluence, along with Artfluence Living, The Penguin Project, and other upcoming ventures.
The role will be heavily focused on performance marketing, customer acquisition and revenue growth, while also handling basic website and e-commerce operations wherever required.
Key Responsibilities
Performance Marketing
Plan, launch and manage Meta & Google Ads across multiple brands.
Manage campaign structure, budgets, audiences, retargeting and scaling.
Track and optimize CAC, ROAS, CTR, CPC, CPM, CVR and AOV.
Conduct continuous testing of audiences, creatives, products and offers.
Identify performance issues and take corrective action.
Scale campaigns that demonstrate profitable and sustainable results.
Creative & Growth
Analyse creative performance and identify winning hooks, formats and messaging.
Develop creative testing ideas and work with the founder/designers to execute them.
Identify opportunities to improve customer acquisition and conversion.
Understand the complete funnel from ad → landing page → product → purchase.
Website & E-commerce
Handle basic website operations across brands.
Add/edit products, collections, banners, offers and landing pages.
Monitor website traffic, conversion rate, AOV, add-to-cart and checkout performance.
Identify basic CRO and UX improvements.
Coordinate with developers/designers for changes beyond your capabilities.
Analytics & Reporting
Analyse campaign, product and website-level performance.
Use Meta Ads Manager, Google Ads, GA4, Shopify/e-commerce analytics and Excel/Google Sheets.
Prepare weekly performance reports with clear insights and action plans.
Be able to explain what happened, why it happened and
📌 Performance Marketing Executive (India)
🏢 Artfluence
📍 India