Location: Kolkata

Job Type: Full time

Company: Caratly

About the Role

We’re looking for a Marketing Associate with 2+ years of experience to drive Caratly’s marketing across digital and offline channels. This is a hands-on role for someone who can take an idea from concept → execution → results.

Key Responsibilities

Plan and execute end-to-end marketing campaigns, both digital and offline.
Own Caratly’s social media strategy, content calendar, and campaigns.
Manage influencer, creator, and brand collaborations.
Plan and execute events, pop-ups, activations, and offline marketing initiatives.
Coordinate with designers, agencies, creators, vendors, and internal teams.
Track campaign performance and use insights to improve marketing efforts.
Stay on top of Gen Z,



fashion, jewellery, lifestyle, and social media trends.
Contribute to overall brand building and customer acquisition.
What We're Looking For

2+ years of experience in marketing, brand marketing, digital marketing, or social media.
Robust understanding of social media and campaign management.
Excellent communication and project management skills.
Creative, proactive, and highly organised.
Ability to multitask and work in a fast-paced startup environment.
Experience in D2C, fashion, jewellery, beauty, or lifestyle brands is a plus.

📌 Marketing Associate (Kolkata)
🏢 Caratly
📍 Kolkata