Conversion Rate Optimization Strategist – Website & Behavioral Testing I Remote (US Hours)

Are you a Conversion Rate Optimization (CRO) strategist who thinks in consumer psychology rather than just button colors? We build and optimize high-converting websites for US home service brands (Roofing, HVAC, Plumbing, Landscaping, Restoration, and more). We are looking for a CRO Creative Strategist to build a systematic visual testing engine.

The Role:

Your main mission: Determine why a specific visual concept converts, test psychological angles, and build a repeatable matrix that scales across industries, demographics, and buyer intent.
Note: This is a website CRO strategy role, not a paid social ads manager or graphic design position. We need a strategist who understands behavioral triggers and can design conversion experiments.
What You Will Do:

Build Creative Angle Matrices: Map visual strategies (e.g., Authority & Trust vs. Urgency & Fear vs. Value & Accessibility) across different local home service verticals.
Define A/B Testing Frameworks:



Develop hypothesis-driven visual and copy testing roadmaps tailored to customer income levels, geography, and buyer intent.
Conceptualize AI-Generated Visuals: Create detailed prompts and visual briefs for high-converting hero images, trust badges, and visual hooks (executed by our design team or AI workflows).
Analyze & Systematize: Track experiment data, isolate winning psychological triggers, and document findings into a scalable CRO playbook.

What We Are Looking For:

3+ Years in Website CRO / Experimentation: Proven track record of running structured A/B and multivariate tests that lifted website conversion rates.
Deep Mastery of Consumer Psychology: Experience applying heuristics, friction reduction, behavioral triggers, and loss aversion to landing pages and websites.
Systematic Mindset: Ability to move beyond "one-off tests" and build repeatable frameworks for multi-location service businesses.
Data-Driven Storytellin

📌 Conversion Rate Optimization Strategist (India)
🏢 411 Locals
📍 India