Job title: Marketing Manager, Brand Incubation and Omnichannel, HCP

Location: Mumbai

About The Job

The incumbent would be responsible for working on incubating strategic brands, identifying future growth platforms for these brands and driving digital HCP agenda. The person partners cross-functionally to shape early-stage brand strategy, accelerate product development, and build omnichannel ecosystems that influence both consumers and healthcare professionals.

Main Responsibilities

Strategic Brand Incubation
Identify white spaces, emerging consumer and HCP needs, and long-term opportunities for future brand creation.
Build differentiated brand positioning, architecture, and purpose for strategic brands in incubation.
Define multi-year strategic roadmaps that integrate innovation, evidence generation, and omnichannel engagement.
Collaborate with R&D;, Insights, Medical, Digital, Regulatory, and Supply to drive early concepts toward feasibility and readiness.
Identify Future Growth Platforms
Continuously map macro trends, evolving consumer behaviors, scientific innovation,



and category disruptions.
Identify and size future “platforms” (e.g., immunity, digestive wellness, metabolic health, skin health, sleep, hormonal wellness, stress & vitality) where brands can credibly play long-term.
Develop frameworks linking platform attractiveness with brand equities, innovation pipelines, and future product archetypes.
Validate platforms through insights, data analytics, and medical/scientific consultation to ensure they are future-fit and scalable.
Omnichannel Strategy & Engagement
Design and lead the omnichannel strategy for HCP engagement for strategic brands.
Develop a modular, always-on content ecosystem including detailing, CLM modules, MOA videos, scientific decks, infographics, email automation, webinars, and CME programs.
Partner with Medical and Regulatory to ensure accuracy, scientific rigor, and compliance across all HCP-facing content.
Track omnichannel KPIs and

📌 Marketing Manager, Brand Incubation and Omnichannel, HCP (Mumbai)
🏢 Opella
📍 Mumbai