18 Aug
|
Wipro
|
Bengaluru
Job description:
About the role:
As Senior Marketing Manager – Sector Growth, Tech New Age, you will play a pivotal role in accelerating pipeline and revenue growth for Wipro’s Tech New Age portfolio across the Americas. This role is focused on growth marketing, spanning demand generation, account-based marketing (ABM), and large deal pursuit marketing for emerging and platform-led technology domains such as AI/GenAI, software and physical AI, data and analytics platforms, cloud, digital ecosystems, and Big Tech–led innovation.
You will work at the intersection of business strategy, sales execution, and digital-first marketing, partnering closely with senior business leaders, account executives, solution teams, and ecosystem partners to source, shape, and win high-value transformation deals. This is a senior, hands-on role that combines strategic leadership with strong execution ownership, supporting the Sector Marketing Head while independently driving programs that influence pipeline, deal velocity, and win rates.
K͏ey Outcomes:
Build and execute a scalable growth marketing engine for Tech New Age offerings
Influence pipeline creation, deal acceleration, and revenue growth
Strengthen Wipro’s Tech New Age brand and thought leadership across the Americas
Enable sales and account teams with differentiated narratives, programs, and engagement models
K͏ey Responsibilities:
Growth, ABM & Pipeline Impact
• Design and execute digital-first, outcome-led growth marketing programs that drive mindshare, demand, and qualified pipeline across Tech Current Age accounts.
• Lead account-based marketing (ABM) for priority hunting and expansion accounts, strengthening buyer relationships, improving deal velocity, and growing share of wallet.
• Own and execute large deal and proactive pursuit marketing, partnering with deal teams to influence opportunity strategy, differentiation, and client preference.
Tech New Age Brand & Thought Leadership
• Build Wipro’s Tech New Age brand presence
📌 Senior Marketing Manager (Bengaluru)
🏢 Wipro
📍 Bengaluru