We are looking for a data-driven and growth-focused Marketing Manager (UA + ASO) to join the New Age Marketing Team. This role is responsible for planning, executing, and optimizing user acquisition strategies and App Store Optimization (ASO) initiatives to drive sustainable growth for our Android and iOS mobile applications.
? Objective
To own and execute the User Acquisition (UA) and App Store Optimization (ASO) strategy for Android and iOS applications by improving app visibility, acquiring high-quality users, and driving sustainable business growth through data-driven marketing initiatives.
? Job Details
? Location: Remote
? Contract Type: Full-time (C1)
⏰ Working Hours: 40 Hours/Week
(Adaptable work schedule with mandatory availability during 12:30 PM IST for DSM)
? Education: Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
? Experience: 1–2 years of hands-on experience in Mobile App Marketing, User Acquisition (UA), and App Store Optimization (ASO) with the ability to independently manage marketing campaigns, analyze performance,



and continuously optimize results.
"Candidates with experience in consumer mobile apps, performance marketing, or international app marketing will be preferred."
? Our Values
User First Approach
Honest & Constructive Communication
Constant Improvement
Planning & Long-Term Thinking
? Key Responsibilities? Marketing Strategy & Planning
Create and execute monthly and quarterly marketing strategies aligned with business goals.
Develop structured marketing plans with measurable KPIs and timelines.
Identify new user acquisition opportunities through market research and competitor analysis.
Manage the execution of marketing initiatives and ensure timely delivery.
? User Acquisition (UA)
Plan, launch, monitor, and optimize paid user acquisition campaigns.
Manage Google Ads and Apple Search Ads campaigns with a focus on maximizing ROI.
Optimize campaigns to improve key metrics such as CPI, CPA, ROAS, retention,

📌 Marketing Manager (India)
🏢 New Age.
📍 India