Job Description
- Job Purpose

To lead the assigned branch by effective planning & management of resources and ensuring achievement of agreed business targets through effective sales strategies to help the branch lead in terms of market share and brand equity in a cost effective manner.
- Dimensions

What are the areas (in quantitative terms) the job has an impact on

DimensionRemarks

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Manpower (Nos.)

18 AM/ BMs

Branch Managers in case of large branches

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Annualised Premium (in Cr)

1.2 to 5 Cr

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Policies (Nos)

600 to 2,500

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Net Annualised Advisor Commission (NAAC) (in Lac)

0.4 Cr to 1.5 Cr

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Persistency

85%

13 month Rolling Premium Persistency

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Sales Progression

Maintain 30% of sales progression in the team

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Licensing

Create distribution as defined in the targets

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Activisation

As per the assigned targets
- Job Context & Major Challenges (What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone

Key Challenges –




- Performing despite unethical market practices prevailing in the market
- Retention of the Quality Sales Force owing to stiff competition
- Ensuring the quality of new advisors who are being introduced in to the system because it's practically not possible to meet each and every advisor getting recruited.
- Equipping the new advisors with proper knowledge owing to poor turnout in training programs
- Principal Accountabilities

Accountability

Supporting Actions

Plan sales strategies and achieve branch business targets in terms of number of agents, productivity, recent premium, persistency of business.
- Scan the market for emerging opportunities, the presence of competition etc and plans for the progress of his branch in consultation with HO
- Ensure strategies include effective product mix, tapping of potential customers, contests and delivery of investment advisory to customers.
- Ensure implementation of the plans & monitor same to ensure success

Promote productivity o

📌 BM-APC-Nashik (India)
🏢 Aditya Birla Group
📍 India