Job Description Objective

Develop and execute strategies to grow wires and FMEG categories in B2B segment, focusing on institutional clients, corporate accounts, and large-scale projects. Drive profitable growth through strong business relationships, project-based sales, and channel development in the B2B space.

Key Responsibilities

Individual with robust Product Knowledge, Financial Acumen, Customer Relationship Management, Negotiation Skills, and a Go-getter mindset.

Overall

- Achieve top and bottom-line targets for assigned geography in B2B segment.
- Identify and acquire corporate clients, institutional buyers, and project contractors.
- Develop and implement strategic B2B sales plans, including pricing, trade terms, and credit policies.
- Build and maintain relationships with architects, builders, contractors, consultants, and procurement teams.
- Ensure compliance with trade discipline, project timelines, and distribution metrics.
- Coordinate with internal teams for supply chain, logistics, and project execution.




- Monitor market trends, competitor activities, and provide insights for business growth.
- Support recruitment and training of Territory Managers (TM) for B2B operations.

Experience and Qualification
- 10-15 years in B2B Sales within Wires/FMEG or related industries.
- Bachelors degree - any discipline; MBA/PGDM preferred. Proven track record in institutional sales, project management, and corporate client handling.

Reporting

State Manager - Sales

Industry Background

- Wires and wiring accessories (switches, switchgear)
- Electrical goods (fans, lighting)
- Home and kitchen appliances
- Consumer goods, paints, tyres

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Area Sales Manager (ASM-B) - Wires and FMEG (Ahmedabad)
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📍 Ahmedabad