Job Description Objective

Own and drive the brands narrative, packaging strategy, trade visibility, and demand generation across ATL supportive BTL, digital, and CRM ecosystems. Lead integrated brand-building and performance-marketing efforts that convert awareness into measurable channel pull, electrician engagement, and retail throughput. Orchestrate cross-functional workstreams (sales, product, channel, and agencies) to deliver sustained business impact.

Key Responsibilities

Strategic brand marketer with expertise in packaging innovation, performance marketing, data-driven decisioning, and vendor/agency leadership. Solid grasp of marketing analytics and compliance rigor.

Overall

- Brand Strategy: Own brand positioning, narrative, identity systems, and integrated campaigns.
- Packaging: Lead packaging strategy, innovation, compliance, and retail visibility.
- Trade Marketing: Drive POSM, visibility assets, planograms, and promotions.
- BTL Activation: Execute standardized on-ground activations, roadshows, and exhibitions.
- Digital Marketing:



Own performance marketing, content, influencers, and analytics.
- CRM Loyalty: Lead CRM-driven electrician/retailer loyalty programs and lifecycle engagement.
- Insights Governance: Define KPIs and translate consumer, trade, and competitive insights.

Experience and Qualification
- 10+ years in brand/marketing roles with exposure to packaging BTL; electricals/FMCG/Durables preferred.
- MBA/PGDM in Marketing/Brand Management (preferred). Hands-on experience with SEO/SEM, GA4, CRM, and packaging development.

Reporting

GM-Marketing

Industry Background

- Electrical and FMEG brands
- FMCG and consumer durables
- Brand management and packaging

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Assistant Brand Manager - Marketing (Ahmedabad)
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