- Lead the development and execution of the Division s business plan, ensuring alignment with organisational objectives across Maize, Pearl Millet, and Mustard segments.
- - Drive divisional sales performance to achieve budgeted targets through disciplined execution of field operation strategies and consistent practices across the Division.
- - Leverage sales data, performance reports, and market intelligence to assess outcomes and initiate targeted actions for sustained business development and growth.
- - Lead product forecasting, resource allocation, and budget management, ensuring timely tracking and reporting for all divisional operations.
- Market Intelligence Product Strategy
- Conduct crop-wise and segment-wise market potential analysis to identify growth opportunities, competitive dynamics, and emerging trends within the Division.
- - Identify new variety opportunities aligned to unmet market needs and capitalise on gaps in the competitive landscape.
- - Spearhead recent product registrations and launches to tap into evolving market demands across key crops.
- Marketing Brand Management
- Ensure effective implementation of divisional marketing initiatives at the field level, maintaining brand consistency and penetration across all territories.
- - Design and execute integrated marketing campaigns and field promotional activities to drive product visibility, farmer engagement, and market conversion across key crops.
- - Oversee the deployment of promotional materials and branding assets to support field-level marketing effectiveness.
- - Manage business channel operations and marketing activities to drive key performance indicators across the Division.
- Team Leadership Field Operations
- Collaborate with and provide strategic direction to field managers, defining business goals in conjunction with the Head of Department.
- - Deploy and manage field force effectively to maximise territorial coverage and sales productivity.
- - Facilitate cross-functional communication and coordination to ensure seamless execution of divisional strategies at the ground level.
- Administration Financial Controls
- Monitor accounts receivable and outstanding payments, recommending corrective measures to minimise debtor days.
- - Oversee administrative operations of the Division, ensuring regulatory compliance and operational efficiency.
- Location :Sohna (Overseeing UP, Haryana, Rajasthan MP) Experience :Post Graduation / Graduation in Agriculture or Horticulture. No of Position :1 Qualification :Minimum of 15+ years of relevant experience in Sales Marketing (Field Crop).
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