MSMarcom is looking for an experienced Business Development / Sales Professional with 35 years of experience in the Signage, Wayfinding, Branding, Advertising, Interior Fit-out or related industry.

The candidate should be an independent sales professional capable of generating his own leads, identifying potential clients, developing business relationships and converting opportunities into orders.

The primary responsibility will be to develop new business for Signage, Wayfinding and Branding Projects, particularly from corporates, commercial buildings, offices, retail, real estate and other institutional clients.

Key Responsibilities

- Generate new leads independently through market research, networking, references, cold calling, client visits and other business development activities.
- Identify and approach potential corporate and institutional clients for Signage & Wayfinding Projects.
- Develop relationships with corporates, builders, architects, interior designers, facility managers, project managers, procurement teams and other decision-makers.
- Understand client requirements and identify opportunities for internal and external signage, wayfinding and branding projects.
- Conduct client meetings and site visits to understand project requirements.
- Coordinate with the design and project teams to develop suitable proposals and quotations.
- Prepare and submit commercial proposals and quotations in coordination with the internal team.
- Follow up on leads, quotations and proposals and convert them into orders.
- Maintain a healthy sales pipeline and regularly update lead and opportunity status.
- Identify upcoming construction, commercial, corporate, retail and real estate projects where signage and wayfinding requirements may arise.
- Develop and maintain long-term relationships with existing and recent clients.
- Achieve assigned sales targets and contribute towards business growth.




- Coordinate with production and project execution teams to ensure smooth execution after order confirmation.

Industry & Technical Understanding

The candidate should preferably have practical knowledge of the Signage & Wayfinding industry, including:

- Internal and external building signage.
- Wayfinding and directional signage systems.
- Corporate and office signage.
- Pylon, totem and identification signage.
- Architectural and environmental graphics.
- Basic understanding of signage materials such as ACP, acrylic, aluminium, SS, MS, vinyl, LED, illuminated signage and related materials.
- Basic understanding of signage manufacturing, fabrication and installation processes.
- Ability to understand client requirements and communicate them effectively to the design and production teams.

Candidate Profile

- 3-5 years of relevant sales/business development experience.
- Experience in Signage / Wayfinding / Branding / Advertising / Interior Fit-out or related industry preferred.
- Proven ability to generate own leads rather than relying only on company-generated enquiries.
- Strong B2B sales and business development skills.
- Experience dealing with corporate clients and project-based businesses will be preferred.
- Good communication, negotiation and client-handling skills.
- Should be confident in making client visits and conducting face-to-face meetings.
- Should have a strong network and understanding of the Gurgaon corporate and commercial market.
- Target-oriented and capable of working independently.
- Should be proactive, presentable and commercially driven.
- Own bike and valid driving licence is mandatory.
- Candidates currently residing in Gurgaon are preferred.

Preferred Client / Market Exposure

Candidates having experience dealing with:

- Corporate Offices
- Commercial Buildings
- Builders & Developers
- Real Estate Projects
- Architects & Interior Designers
- Facility Management Companies
- Retail & Hospitality
- Industrial / Institutional Projects
- Procurement & Project Management Teams

will be preferred.

📌 Business Development Executive Signage & Wayfinding (Gurugram)
🏢 MSMarcom
📍 Gurugram