Job description

Hiring: Area Executive Food Service (HORECA)

Company

ITC Limited Foods Business Division

Location

Chennai

CTC

Up to 12 LPA (Depending on experience and fitment)

Role Summary

ITC Foods is looking for a agile and result-oriented Area Executive to drive Food Service (HORECA) business growth in Chennai. The incumbent will be responsible for customer acquisition, distributor management, key account handling, business development, and market expansion across Hotels, Restaurants, Caterers, QSRs, Bakeries, Cloud Kitchens, and Institutional Accounts.

Key Responsibilities

Business Development & Customer Acquisition

- Identify and acquire new Food Service customers.
- Conduct universe mapping and execute Go-To-Market strategies.
- Generate leads and convert prospects into profitable business.
- Drive monthly customer acquisition and sampling initiatives.
- Develop strong relationships with key customers and decision makers.

Consultative Selling

- Understand customer requirements and recommend suitable ITC Food Service solutions.
- Present product benefits and applications to chefs, purchase managers, and owners.
- Drive product trials, menu integration, and up-selling opportunities.

Distributor Management

- Work closely with distributors to ensure service excellence.
- Maintain optimum stock levels to avoid stock-outs.
- Conduct weekly sales and stock reviews with distributors.
- Monitor secondary sales and customer servicing.

Sales Planning & Analytics

- Prepare monthly sales forecasts by SKU.
- Track customer-wise and segment-wise sales performance.
- Analyze competition activities, pricing, and market trends.




- Monitor and achieve sales KPIs and business objectives.

Commercial & Reporting

- Coordinate WD claim submissions.
- Ensure monthly WD balance confirmations.
- Support quarterly NDC submissions.
- Maintain accurate sales and business reports.

Key Performance Indicators (KPIs)

- Monthly Sales Achievement
- New Customer Acquisition
- Product Sampling & Conversion
- Customer Retention
- Key Account Management
- Distributor Performance Management

Ideal Candidate Profile

- 3–8 years of experience in Food Service, HORECA, Institutional Sales, FMCG Foods, Dairy, Frozen Foods, Ingredients, Bakery Solutions, or Beverage Sales.
- Strong distributor management experience.
- Proven track record in customer acquisition and territory development.
- Experience handling Hotels, Restaurants, Caterers, QSRs, Bakeries, Cloud Kitchens, and Institutional Accounts.
- Excellent communication, negotiation, and relationship management skills.

Preferred Target Companies

- Unilever Food Solutions
- Nestl Professional
- McCain Foods
- Milky Mist
- Hatsun Agro
- Amul
- Puratos
- Kerry
- Bakels
- Ninjacart
- Madhu Jayanti International
- Rasna International
- Britannia Food Service
- Godrej Foods
- Aachi Foods

Interested Candidates

Share your updated resume or contact:

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Recruiter Note: Prioritize candidates currently handling HORECA, Institutional Sales, Food Service, Dairy Solutions, Frozen Foods, Bakery Ingredients, or Chef-led selling channels. Candidates from pure General Trade FMCG backgrounds should be considered only if they have demonstrated institutional or key account exposure.

📌 Area Sales Executive (Food Horeca Sales) (Chennai)
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