Job Description

Enterprise Sales Manager EdTech (Higher Education)

Location

Chennai (Extensive Travel Required)

Experience

7–10 Years in EdTech Enterprise Sales, Higher Education Institutional Sales, and B2B Sales

Employment Type

Full-Time

About Star Systems India Pvt. Ltd.

Star Systems India Pvt. Ltd. is a technology-driven organization with over 16 years of industry

experience in delivering innovative EdTech and digital transformation solutions. We

specialize in developing AI-powered learning platforms, Virtual Labs, Learning Management

Systems (LMS), ERP solutions, Career Readiness Platforms, Cloud Technologies, Enterprise

Solutions, and Digital Learning Products.

Our mission is to bridge the gap between academia and industry by providing technology-

enabled learning experiences that enhance student employability and institutional excellence.

Through strategic partnerships and innovative products, we empower higher education

institutions with scalable and future-ready solutions.

About Our Products

DigiLabs

DigiLabs is an integrated digital learning platform designed specifically for higher education

institutions. It enables colleges and universities to provide industry-oriented learning

experiences through Virtual Labs, Learning Management Systems (LMS), cloud-based

learning environments, assessments, certification programs, and technology skill development

solutions.

DigiLabs helps institutions enhance practical learning, improve student employability, and

bridge the gap between academic curriculum and industry requirements.

Product Link: https://digilabs.ai/

VivaQuest

VivaQuest is an AI-powered career readiness and assessment platform designed to improve

student employability through AI-driven evaluations, interview preparation, skill assessments,

career guidance, resume analysis, and placement readiness programs.

The platform enables institutions to strengthen their placement ecosystem and prepare students

with industry-relevant skills.

INDIA PRIVATE LIMITED

Product Link: https://vivaquest.in/

Position Summary

We are looking for an experienced and result-oriented Enterprise Sales Manager – EdTech

(Higher Education) to drive institutional business growth and revenue expansion across

colleges and universities.

The ideal candidate should have strong experience in B2B EdTech sales, enterprise solution

selling, and higher education institutional sales, with the ability to engage and influence key

decision-makers within colleges and universities.

The candidate will be responsible for managing the complete enterprise sales lifecycle — from

identifying prospective institutions, building relationships with academic and management

stakeholders, conducting product demonstrations, understanding institutional requirements,

negotiating commercial proposals, and successfully closing strategic partnerships.

This role requires strong ownership of revenue generation, institutional relationship

management, market expansion, and achieving business targets through effective enterprise

sales strategies.

Key Roles & Responsibilities

1. Enterprise Business Development & Revenue Generation

- Identify and develop new business opportunities with:
- Engineering Colleges
- Universities
- Autonomous Institutions
- Deemed Universities
- Higher Education Groups
- Skill Development Institutions
- Build and maintain a strong pipeline of qualified institutional prospects through market

research, networking, referrals,



and field engagement.

- Promote and position DigiLabs, VivaQuest, and other company solutions to higher

education institutions.

- Understand institutional challenges and recommend suitable technology-enabled

learning solutions.

- Develop strategic sales plans to increase institutional adoption and revenue growth.
- Achieve monthly, quarterly, and annual sales targets.
- Identify opportunities for cross-selling and upselling across the company's product

portfolio.

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2. Institutional Sales & Stakeholder Engagement

- Conduct regular field visits and business meetings with colleges and universities.
- Build relationships with key institutional decision-makers including:
- Chairman / Trustees
- Directors
- Vice Chancellors
- Principals
- Deans
- Heads of Departments
- Training & Placement Officers
- Industry Relations Teams
- Academic Coordinators
- Understand institutional requirements related to:
- Digital learning transformation
- Virtual labs
- Student skill development
- Career readiness
- Industry-academia collaboration
- Conduct product demonstrations, solution presentations, and business discussions.
- Represent the organization professionally during institutional visits, education

conferences, seminars, exhibitions, and partner events.

- Establish and maintain long-term relationships with higher education institutions.

3. Enterprise Sales Cycle Ownership & Business Closures

- Own the complete sales process from prospect identification to successful closure.
- Conduct requirement analysis and prepare customized solution proposals.
- Manage institutional sales cycles involving multiple stakeholders and decision-makers.
- Handle commercial discussions, negotiations, and contract closures.
- Drive consistent follow-ups and opportunity progression until conversion.
- Ensure smooth coordination with internal teams after successful deal closure.
- Take complete ownership of revenue realization from assigned accounts.

4. Strategic Account Management

- Manage relationships with key institutional accounts.
- Ensure customer satisfaction and long-term engagement.
- Identify opportunities for product expansion within existing institutions.
- Develop account growth strategies to increase customer lifetime value.
- Act as the primary relationship owner for strategic institutional partnerships.

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5. Sales Team Leadership & Performance Management

- Lead, mentor, and support field/institutional sales team members.
- Define territory plans, account strategies, and sales execution approaches.
- Monitor team performance and ensure achievement of individual and team targets.
- Support team members during important institutional meetings and negotiations.
- Conduct regular reviews, coaching sessions, and performance discussions.
- Drive a high-performance sales culture focused on revenue growth and closures.

6. Internal Collaboration & Coordination

- Work closely with Internal Sales, Marketing, Product, Technical, and Delivery teams.




- Collaborate with marketing teams to improve lead generation and institutional outreach.
- Coordinate with technical and implementation teams for product demonstrations and

customer onboarding.

- Ensure effective communication between internal teams and institutional clients.
- Provide market feedback to improve product positioning and sales strategies.

7. Sales Reporting & Business Analytics

- Maintain accurate CRM records and opportunity tracking.
- Prepare daily sales activity reports.
- Submit weekly sales pipeline reports.
- Prepare monthly business review reports.
- Track revenue forecasts, conversion ratios, and sales performance.
- Analyze market trends, competitor activities, and customer requirements.
- Provide insights and recommendations to improve business growth.

8. Market Expansion & Strategic Initiatives

- Identify new market opportunities within the higher education ecosystem.
- Develop strategies to increase institutional adoption of EdTech solutions.
- Participate in education events, conferences, seminars, and networking opportunities.
- Build partnerships with colleges, universities, and industry stakeholders.
- Analyze competitor offerings and market trends.
- Recommend strategies for improving customer acquisition and market penetration.

Required Skills

- Strong experience in EdTech Enterprise Sales / Higher Education Institutional

Sales / B2B Sales.

- Proven experience selling technology solutions to colleges and universities.
- Robust understanding of the higher education ecosystem and institutional buying

INDIA PRIVATE LIMITED

process.

- Demonstrated ability to achieve and exceed revenue targets.
- Strong negotiation, consultative selling, and business closure skills.
- Excellent presentation and product demonstration abilities.
- Strong stakeholder management and relationship-building skills.
- Experience managing long sales cycles and enterprise-level deals.
- Experience leading and mentoring sales teams.
- Strong reporting, CRM management, and sales forecasting skills.
- Ability to work independently and manage multiple opportunities simultaneously.

Mandatory Requirements

- 7–10 years of experience in EdTech Enterprise Sales / Institutional Sales / B2B

Sales.

- Proven experience handling sales with colleges and universities.
- Experience in end-to-end enterprise sales lifecycle management.
- Strong experience in institutional meetings, negotiations, and deal closures.
- Willingness to travel extensively for college visits, client meetings, and business

development activities.

- Strong network within the higher education ecosystem will be an added advantage.
- Valid passport and willingness to travel for business requirements will be an added

advantage.

Educational Qualification

- Bachelor's Degree (Mandatory)
- MBA in Marketing, Sales, Business Administration, or related discipline preferred.

Language Requirements

Mandatory

- English
- Tamil
- Hindi

Preferred

Knowledge of additional regional or foreign languages will be considered an added advantage.

INDIA PRIVATE LIMITED

Key Performance Indicators (KPIs)

- Revenue Achievement
- Enterprise Deal Closures
- College & University Partnerships
- Sales Target Achievement
- Sales Pipeline Growth
- Lead Generation
- Lead Conversion Ratio
- Product Demonstrations Conducted
- Customer Acquisition
- Customer Retention
- Strategic Account Growth
- Team Performance
- CRM Accuracy
- Sales Reporting Discipline
- Partner Coordination
- Customer Satisfaction

📌 Enterprise Sales Manager EdTech (Chennai)
🏢 Flexi Careers India
📍 Chennai