Our client is a rapidly growing professional education and career development organization with over a decade of experience in the education sector. The organization has a strong presence across South India and is expanding aggressively across India, with multiple new branches planned.

The company has impacted 100,000+ students, achieved 300+ global and national ranks, and partnered with 1,000+ hiring organizations. It offers professional commerce programmes including ACCA, CA, CMA USA, CMA India and CS, along with mentorship, modern learning infrastructure and flexible learning options.

The organization is now looking for a senior marketing leader to drive its next phase of growth and strengthen its position as a leading education brand.

Role Overview

We are looking for a strategic and results-oriented Head of Marketing / GM Marketing to lead the organization's digital, performance and brand marketing initiatives.

The candidate will be responsible for driving student acquisition, revenue growth, brand visibility and marketing ROI across digital and offline channels. This is a high-impact leadership position requiring strong expertise in performance marketing, brand building, media buying, analytics and team/agency management.

Key Responsibilities

- Develop and execute the overall marketing strategy aligned with business growth objectives.
- Lead digital marketing initiatives including:
- SEM
- PPC
- SEO
- ASO
- Affiliate Marketing
- Performance Marketing
- Media Buying

- Drive student acquisition, conversion, retention and revenue growth.
- Plan and execute integrated brand and performance marketing campaigns.
- Develop and manage campaigns across self-serve digital platforms and third-party media, including OTT and publisher platforms.
- Establish and monitor key marketing KPIs and continuously optimize campaigns for ROI and cost efficiency.
- Lead marketing initiatives across multiple branches and geographies.
- Manage and evaluate external agencies, vendors and marketing partners.
- Work closely with campaign,



creative and business teams to ensure consistent brand communication.
- Guide the development of creative campaigns, messaging and marketing collateral.
- Identify emerging digital, social media and marketing trends and translate them into business opportunities.
- Use data and analytics to make informed marketing and budget allocation decisions.
- Build a scalable marketing function capable of supporting rapid Pan-India expansion.

Candidate Profile

- Bachelor's or Master's degree in Marketing, Business Administration or a related discipline.
- 10+ years of experience in digital marketing, performance marketing and/or brand management.
- Experience in the education sector will be preferred.
- Strong hands-on expertise in:
- SEM / PPC
- SEO
- ASO
- Affiliate Marketing
- Media Buying
- Performance Marketing
- Brand Marketing

- Demonstrated track record of running high-impact campaigns that have delivered measurable awareness, leads, conversions and revenue.
- Solid analytical and data-driven approach to marketing decisions.
- Excellent leadership, communication and stakeholder-management skills.
- Strong experience managing agencies and external marketing partners.
- Experience managing marketing budgets of approximately 1–2 crore per month or higher.

What the Organization Offers

- Competitive compensation aligned with senior leadership experience.
- Performance-linked incentives and recognition.
- Opportunity to directly influence the growth of a high-impact education business.
- Exposure to a rapidly expanding Pan-India organization.
- Opportunity to work across digital, offline, brand and performance marketing.
- A growth-oriented and collaborative work environment.
- Significant leadership responsibility and ownership in shaping the organization's marketing strategy.

Why This Opportunity?

This is an opportunity for an experienced marketing leader to take ownership of the marketing function of a rapidly scaling professional education organization and play a key role in its Pan-India expansion, student acquisition and brand-building journey.

📌 Head of Marketing / General Manager - Marketing (Bengaluru)
🏢 Placementship In
📍 Bengaluru