Key Responsibilities:

- Manage complete product lifecycle from concept to launch and post-launch performance.
- Develop product strategy, roadmap, and category growth plans.
- Conduct market research, customer analysis, and competitor benchmarking.
- Identify new product opportunities and lead Recent Product Development (NPD) projects.
- Define product positioning, pricing strategy, and value proposition.
- Work closely with R&D;, manufacturing, sourcing, quality, and sales teams for successful product launches.
- Drive Go-To-Market (GTM) plans and launch execution.
- Monitor category sales, profitability, market share, and product performance.
- Develop product training materials and conduct training programs for sales teams and channel partners.
- Gather customer and market feedback to improve existing products.
- Manage portfolio rationalization, SKU planning, and product mix optimization.
- Support business growth through channel development and demand generation activities.




- Track competitor activities, pricing, product launches, and market trends.

Preferred Candidate Profile:

- 8to15 years of experience in Product Management, Product Marketing, Category Management, or Product Planning.
- Experience handling Electrical Switches, Wiring Devices, Home Automation, Switchgear, Smart Home Products, Lighting Controls, or related categories.
- Strong knowledge of product lifecycle management, NPD, GTM, pricing, and portfolio management.
- Experience working with cross-functional teams including R&D;, Sales, Marketing, Manufacturing, and Supply Chain.
- Good understanding of market research, customer insights, and competitive analysis.
- MBA in Marketing preferred.
- Strong communication, analytical, and stakeholder management skills.

Interested Candidates can share their updated CVs to [email protected]

📌 Category Management / Product Management (Mumbai)
🏢 BVR People Consulting
📍 Mumbai