Job description:
1. Job Purpose

The Field Sales Officer (FSO) is responsible for day-to-day sales execution at

distributor and retailer level, ensuring product availability, order booking, and

achieving sales targets in their assigned territory. The FSO is the frontline sales

representative of SRK Puremed and uses digital field force tools to improve efficiency,

reporting, and market insights.

2. Key Responsibilities

A. Sales Execution
- Achieve daily, weekly, and monthly sales targets in the assigned territory.
- Ensure product availability at distributors and retailers.
- Collect orders and ensure accurate reporting of secondary sales.
- Monitor stock levels at distributors and retailers and coordinate timely

replenishment.

B. Distributor & Retailer Management
- Maintain robust working relationships with distributors and key retailers.
- Ensure proper implementation of schemes and promotional campaigns.
- Resolve market-level issues such as stock shortages or delays.
- Identify potential new retail outlets or distributor accounts in the territory.

C.



Trade Marketing & Promotion
- Support trade marketing programs: product displays, schemes, and retailer

engagement initiatives.
- Ensure visibility of products in stores as per company guidelines.
- Collect feedback from the market regarding competitors, product

performance, and promotions.

D. Digital Field Force Management

Use Field Assist for:
- Recording daily attendance, market visits, and FSO activity logs
- Order management, Tracking sales, secondary sales, and inventory at retailers

and share order with distributors
- New retail outlet creation

Ensure data accuracy and timely submission for reporting and analytics

E. Reporting & Analytics
- Submit daily/weekly sales reports to ASM using Field Assist / Zylem.
- Maintain accurate records of sales, orders, stock, and market visits.
- Provide market insights and competitor intelligence via digital tools.

3. Required Qualifications
- Education: Gra

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