- Primary Objective:
Generate qualified organic leads and increase brand visibility through SEO, AEO, GEO, and AI-driven search strategies.
- Key Responsibilities:
Organic Lead Generation (Highest Priority):
- Develop and execute strategies to increase qualified organic leads.
- Optimize website pages to improve conversion rates from organic traffic.
- Identify high-intent keywords and buying-stage content opportunities.
- Create landing page recommendations focused on lead generation.
- Track leads, conversions, and ROI from organic channels.

SEO (Search Engine Optimization):
- Conduct keyword research and competitor analysis.
- Optimize website content, metadata, internal linking, and site structure.
- Perform technical SEO audits and coordinate fixes with the development team.
- Improve website indexing, crawlability, page speed, and Core Web Vitals.
- Monitor keyword rankings and organic traffic growth.

AEO (Answer Engine Optimization):
- Optimize content to appear in Featured Snippets and AI-generated answers.
- Create FAQ, How-To, Comparison, and Use Case content.




- Implement structured data and schema markup.
- Improve content readability and answer-focused formatting.

GEO (Generative Engine Optimization):
- Optimize content for AI search platforms such as ChatGPT, Gemini, Perplexity, and Copilot.
- Create authoritative content that AI engines can reference and cite.
- Build topic clusters and industry-specific knowledge content.
- Monitor brand visibility across AI-powered search platforms.
- Develop strategies to improve AI-generated mentions and recommendations.

AI Search Optimization (AIO):
- Research emerging AI search trends and optimization techniques.
- Analyze how AI engines interpret and present company content.
- Optimize content structure, EEAT signals (Experience, Expertise, Authoritativeness, Trustworthiness), and entity-based SEO.
- Work on content formats preferred by AI-driven search engines.

Content Strategy:
- Collaborate with content

📌 Senior SEO Executive (Valsad)
🏢 Uffizio
📍 Valsad