Key Responsibilities - PPC Executive / Paid Search Executive

Manage and optimize Google Ads campaigns across Search, Display, Shopping, and Performance Max (PMax).

Conduct keyword research and implement effective bidding strategies.

Monitor campaign performance daily and make necessary optimizations to improve ROI.

Create and test ad copies, headlines, and campaign creatives.

Manage negative keywords and improve campaign quality scores.

Set up and track conversion goals using Google Analytics 4 (GA4) and Google Tag Manager (GTM).

Analyze key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.

Manage Google Merchant Center and product feed optimization for e-commerce campaigns.

Prepare weekly and monthly performance reports with actionable insights.

Monitor advertising budgets and ensure efficient utilization of marketing spend.

Conduct competitor analysis and identify opportunities for campaign improvement.





Coordinate with the design and content teams for ad creatives and landing page optimization.

Stay updated with the latest Google Ads features, industry trends, and digital marketing best practices.

Ensure accurate tracking and reporting of all paid marketing activities.

Required Skills:
Hands-on experience with Google Ads and Google Analytics 4 (GA4).

Knowledge of Google Merchant Center and Performance Max campaigns.

Strong analytical and data interpretation skills.

Proficiency in Microsoft Excel/Google Sheets.

Understanding of CPA, CPC, CTR, ROAS, and conversion tracking.

Excellent communication and reporting skills.

Experience: 1-3 Years

Pay: ₹15,000.00 - ₹20,000.00 per month

Perks:
- Health insurance
- Provident Fund

Work Location: In person

📌 PPC Executive (Thane)
🏢 Color Papers India Private
📍 Thane