1. Marketing Strategy & Positioning
- Develop and refine Technostacks’ B2B digital marketing strategy across priority industries: Healthcare, Life Sciences, Industrial, and Logistics.
- Translate technical capabilities and case studies into transparent market-facing positioning.
- Identify target buyer personas, pain points, decision journeys, and messaging angles.
- Support industry-specific positioning for services such as AI, digital product engineering, IoT, cloud, data engineering, and bespoke software development.

2. Customer Journey & Campaign Planning
- Map buyer journeys across awareness, consideration, evaluation, and conversion stages.
- Create campaign briefs with target audience, campaign thesis, messaging,assets, channels, CTAs, KPIs, and sales handoff logic.
- Build quarterly campaign calendars aligned with business development priorities.

3. Content & Messaging Direction
- sales enablement assets.
- Ensure content is technically grounded, industry-relevant, and aligned to buyer pain points.
- Work with writers, designers, developers,



and leadership to convert business conversations into campaign-ready assets.
- Improve the quality and consistency of Technostacks’ digital messaging across channels.

4. Demand Generation & Channel Orchestration
- Work with internal teams, freelancers, agencies, and specialists to ensure campaigns are executed coherently.
- Use search, social, competitor, and customer signals to identify campaign opportunities.
- Support founder-led and company-led thought leadership campaigns.

5. Marketing-Sales Alignment
- Work closely with the sales and business development teams to align campaigns with prospecting priorities.
- Define lead qualification logic and campaign-to-sales handoff processes.
- Track feedback from sales to improve campaign relevance and lead quality.

6. Measurement & Optimization
- Define and monitor KPIs across channel performance and business outcomes.
- Track metrics such as qualified inquiries, campaign-inf

📌 Digital Marketing Strategist (Ahmedabad)
🏢 technostacks infotech
📍 Ahmedabad