Job Description (JD)

Position Title

Sales Head — Plotted Developments & Villa Projects

Reports To

Founder / Managing Director / CEO

Location & Travel

Head Office based, with mandatory weekly travel across all 4 districts and site offices. Approximately 40-50% of working time is expected on site, with executives, and on customer facing review walks.

Role Summary

The Sales Head owns end-to-end sales performance of the company across all active plotted and villa projects. The role is accountable for converting marketing-generated leads into site visits and site visits into bookings, while building the people, processes, and systems that make this performance repeatable, measurable, and scalable. The Sales Head leads a team of 18 (10 telecallers, 7 executives, 1 sales manager) and is the single point of accountability for monthly revenue, conversion ratios, CRM discipline, and team productivity. The role combines hands-on field leadership with strategic planning, training, and data-driven management.

Key Responsibilities

A. Revenue & Conversion Ownership
- Own monthly,



quarterly, and annual sales revenue targets across all 10 projects. Improve lead-to-site-visit conversion ratio month over month.:
- Improve site-visit-to-booking conversion ratio month over month.
- Drive booking value per executive and per project.

B. Team Leadership & Management
- Directly manage the Sales Manager; functionally lead 7 sales executives and 10 telecallers.
- Set daily, weekly, and monthly performance expectations for each team member. Conduct daily morning huddles and weekly performance reviews.:
- Run one-on-one coaching with bottom and top performers.
- Hire, onboard, and retain frontline talent in coordination with HR.

C. Process, CRM & Reporting Discipline
- Enforce 100% lead capture and lead-status updation in the CRM within agreed SLAs. Build follow-up discipline: standardised cadences, scripts, and call-back protocols. Design and publish daily MIS dashboards and weekly

📌 Sales Head (Karur)
🏢 THOGAI MURUGAN REAL ESTATE
📍 Karur