Key Responsibilities
- Create and manage campaign calendars for promotional, transactional, engagement, lead-generation, and customer-retention campaigns.
- Segment customer databases based on customer profile, product interest, behaviour, geography, lifecycle, and other relevant parameters.
- Coordinate with internal teams to prepare engaging campaign content, creatives, offers, and communication copies.
- Schedule and launch campaigns while ensuring accuracy of customer data, messaging, links, offers, and campaign details.
- Monitor campaign delivery, open rates, click-through rates, engagement, leads, conversions, and other relevant KPIs.
- Maintain campaign reports and provide regular performance updates to management.
- Identify opportunities to improve customer engagement and campaign conversion rates.




- Coordinate with the sales/business team to ensure timely follow-up on leads generated through campaigns.
- Maintain proper campaign records, databases, templates, and communication history.
- Ensure campaigns follow internal processes, customer communication guidelines, and applicable regulatory requirements.
- Work on re-engagement and retention campaigns for existing customers.
- Research customer behaviour and market trends to develop relevant campaign ideas.

Pay: ₹10,029.55 - ₹32,553.13 per month

Perks:
- Cell phone reimbursement
- Food provided
- Provident Fund

Work Location: In person

📌 Campaign Executive (Borivali)
🏢 Switch My Loan
📍 Borivali