Description - External

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive advantages and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
- Primary Responsibilities:
- Content Assembly & Readiness
- Partner with creative teams to assemble copy, assets, and templates; maintain brand-safe tone and accessibility standards
- Build and maintain content components (modules, snippets, dynamic blocks) with clear version control, tagging, and reuse conventions
- Workflow Orchestration & Quality Assurance
- Set up and QA campaigns and journeys, including audience selection, personalization rules, links/UTMs, fallbacks,



and deliverability checks
- Steward approvals routing and documentation; ensure audit-ready records for all sends
- Run pre-send QA for copy accuracy, disclosures, alt text, accessibility (ADA), suppression lists, and consent adherence
- Channel Operations & Optimization
- Manage day-to-day send execution, scheduling, cadence, and format/versioning within defined guardrails
- Monitor in-flight performance with campaign teams; make approved in-flight adjustments (timing, audience slices, content blocks)
- Maintain list hygiene (bounce handling, complaint monitoring, opt-in/opt-out management) and SMS consent mechanics
- AI-Enabled Workflows
- Support AI-assisted drafting, variation generation, and content summaries, always with human-in-the-loop review for brand, accuracy, and compliance
- Tag content for structured reuse; help automate repetitive assembly and QA tasks to improve speed and consistenc

📌 Senior Manager (Gurugram)
🏢 UnitedHealth Group
📍 Gurugram