Experience: 2+ Years
Location: Chennai (Work From Home)
Department: Marketing

About Soulflower

Soulflower is a leading natural and vegan beauty brand committed to creating high-quality, effective personal care products. We are looking for a creative and relationship-driven Influencer Marketing Executive to build and manage creator partnerships and execute impactful influencer campaigns.

Key Responsibilities
- Identify, onboard, and manage influencers across Instagram, YouTube, and other social media platforms.
- Build and maintain strong relationships with influencers, talent managers, and creator agencies.
- Plan, execute, and optimize influencer marketing campaigns aligned with brand objectives.
- Negotiate collaboration terms, deliverables, timelines, and budgets.
- Coordinate campaign execution, including influencer briefing, product dispatch, content approvals, and publishing schedules.
- Track campaign performance and prepare reports on key metrics such as reach, engagement, conversions, and ROI.




- Ensure influencer content aligns with Soulflower's brand guidelines and campaign goals.
- Stay updated on social media trends, emerging creators, and competitor activities.
- Collaborate with the Social Media, Creative, Performance Marketing, and E-commerce teams to maximize campaign impact.
- Maintain influencer databases, campaign trackers, contracts, and campaign documentation.

Requirements:
- Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
- Minimum 2 years of experience in Influencer Marketing, Creator Partnerships, or Digital Marketing.
- Experience in the beauty, skincare, wellness, FMCG, or D2C industry is preferred.
- Strong understanding of influencer marketing and social media platforms.
- Excellent communication, negotiation, and relationship management skills.
- Ability to manage multiple campaigns and work in a rapid-paced environment.
- Proficiency in Microsoft Excel, Google Sheets, and presentation tools.

Preferr

📌 Influencer Marketing Executive (Chennai)
🏢 Soulflower Co
📍 Chennai