Job Description - SEO Specialist

Company: Digi Epitome Technology
Industry: Digital Marketing & IT Services
Location: Gomti Nagar, Lucknow

Job Type: Full time | Work from Office
Experience: Minimum 1 Year
Salary:₹10,000 - ₹15,000/month + Performance-Based Incentives

Job Summary

Digi Epitome Technology is looking for a skilled, analytical, and result-oriented SEO Specialist with a minimum of 1 year of professional experience in SEO and Digital Marketing.

Key Responsibilities
- Develop and implement effective SEO strategies to improve website rankings and organic traffic.
- Conduct keyword research, competitor analysis, and search-intent research.
- Handle On-Page SEO, including meta titles, descriptions, headings, URLs, internal linking, image optimization, and content optimization.
- Manage Off-Page SEO and link-building activities.
- Conduct Technical SEO audits and identify issues related to crawling, indexing, website speed, mobile usability, and search visibility.
- Manage and optimize Google Business Profile and Local SEO activities.




- Monitor website performance using Google Analytics and Google Search Console.
- Track keyword rankings, organic traffic, clicks, impressions, CTR, and conversions.
- Identify and resolve indexing issues, broken links, duplicate content, and other SEO-related issues.
- Optimize website content according to keywords, search intent, and SEO best practices.
- Coordinate with Content Writers and Web Developers for SEO-related requirements.
- Conduct regular competitor and industry analysis to identify new SEO opportunities.
- Monitor Google algorithm updates and implement required SEO improvements.
- Prepare weekly and monthly SEO performance reports.
- Work towards improving organic rankings, traffic, visibility, and qualified leads.
- Use ChatGPT and other AI tools for SEO research, content ideas, analysis, and productivity.

Required Skills:
- Search Engine Optimization (SEO)
- On-Page & Technical SEO
- Off-Page SEO & Link Bui

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