Key Responsibilities

1. Advertising (Performance Marketing)
- Strategy & Execution: Plan, set up, and manage campaigns across Facebook/Instagram Ads Manager, Google Ads (Search & Display), and YouTube Ads.:
- Campaign Goals: Drive specific objectives such as _Nitya Seva_ sign-ups, festival donations (e.g., Janmashtami), and increasing general brand awareness.
- Optimisation: Monitorad budgets, A/B test creatives/audiences, and optimise for the lowest Cost Per Acquisition (CPA) and highest Return on Ad Spend (ROAS).
- Reporting: Provide weekly reports on ad performance, reach, and donation conversions.

2. Content Creation (Video Editing & Repurposing)
- The "Clips" Specialist: Watch daily lectures, Aratis, or event footage and identify "viral-worthy" moments.
- Editing: Edit these moments into high-quality, engaging short-form content (Reels,



YouTube Shorts, TikToks) using tools like Premiere Pro, DaVinci Resolve, or CapCut

3. Social Media Management
- Scheduling: Manage the content calendar for Instagram, Facebook, and YouTube Community tabs.
- Engagement: Respond to comments and messages in a tone appropriate for a spiritual organization.
- Growth: Implement strategies to grow our follower base organically.

Pay: ₹15,166.53 - ₹30,443.44 per month

Application Question(s):
- Do you have experience with Google Ads, Meta Pixel, YouTube Ads and SEO ?

Experience:
- Social media marketing: 1 year (required)

Work Location: In person

📌 Social Media Marketing Manager (Visakhapatnam)
🏢 Divine Touch School
📍 Visakhapatnam