Key Responsibilities
- PPC Campaign Management: Launch, manage, and optimize PPC campaigns across Google Ads, Facebook Ads, Native Ads, and other platforms to drive traffic, conversions, and sales.
- Budget Monitoring: Track budgets and oversee search platform accounts, making adjustments to maximize ROI and reduce costs.
- Keyword & Audience Targeting: Conduct keyword research, audience segmentation, and competitor analysis to enhance ad targeting and effectiveness.
- Copywriting: Write compelling, explicit ad copy that aligns with client objectives and resonates with target audiences.
- Analytics & Reporting: Use Google Analytics to set up dashboards, monitor key metrics, and produce actionable reports for management.
- Strategy Development:
Develop and implement paid search strategies, working closely with other team members to align with overall marketing objectives.
- Client & Vendor Communication: Maintain strong relationships with clients, provide campaign updates, and collaborate with vendors and PPC ad platforms.
- Risk Management: Implement measures to mitigate click fraud and optimize for maximum ad spend efficiency.