Content Strategist

Job Title: Content Strategist
Location: New Delhi, Delhi (On-site)
Salary: 40K-60 K

Job Type: Full time
Experience Required: 3+ years
Industry: Fashion / Menswear / D2C

About the Role

A growing menswear brand is looking for a Content Strategist who lives and breathes content, fashion, and culture. The role focuses on building and executing a strong content strategy across digital platforms to drive brand awareness, engagement, and sales.

What You’ll Do
- Develop and execute content strategy aligned with brand and marketing goals
- Own monthly content calendars for Instagram, Facebook, LinkedIn, etc.
- Maintain a consistent brand voice and storytelling across all platforms
- Create content briefs, campaign concepts, and storytelling frameworks:
- Oversee content for social media, website, and digital campaigns:
- Track performance using analytics tools and optimize content
- Support campaign launches, product drops, and brand initiatives:
- Stay updated on fashion, lifestyle, and digital trends:
- Contribute to PR campaigns,



product launches, and brand events:
- Help manage brand reputation and build relationships with media & influencers

What We’re Looking For
- 3+ years in content strategy / digital marketing / social media
- Experience with fashion, lifestyle, or D2C brands is a big plus
- Strong writing, storytelling, and editing skills
- Balance of strategy + execution:
- Comfortable with analytics and performance tracking tools:
- Immediate joiners preferred

Work Location
- On-site role based in Udhyog Nagar, West Delhi

How to Apply

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:
- Leave encashment
- Paid sick time

Ability to commute/relocate:
- Delhi, Delhi: Reliably commute or planning to relocate before starting work (preferred)

Experience:
- Content strategy: 3 years (required)
- Copywriting: 3 years (required)

Location:
- Delhi, Delhi (required)

Work Location: In person

📌 Content Strategist (Delhi)
🏢 Perch Brand Private
📍 Delhi