Location: Phase-8B, Mohali (On-site)
Experience Required: 2-4 years
Employment Type: Full-Time, Permanent
Shift:6:00 AM - 3:00 PM
Interview Mode: Face-to-Face (F2F)
Immediate Joiners Preferred

Job Overview

Key Responsibilities
- Plan, create, and manage campaigns across:
- Google Ads (Search, Display, YouTube, Performance Max)
- Meta Ads (Facebook & Instagram)
- Perform keyword research, audience targeting, and competitor analysis:
- Optimize campaigns regularly for:
- CTR, CPC, CPA, ROAS
- Conversion rate improvement
- Set up and manage:
- Conversion tracking (Google Tag Manager, GA4, Meta Pixel)
- Remarketing and retargeting campaigns
- Analyze campaign performance and prepare weekly/monthly reports:
- Conduct A/B testing for ad creatives, copies, and landing pages
- Work closely with design and content teams for ad creatives
- Manage budgets efficiently and scale profitable campaigns
- Stay updated with latest trends, algorithm changes, and ad policies

Required Skills:

-
- Proven experience in:
- Google Ads (minimum 2-4 years)
- Meta Ads Manager




- Robust understanding of:
- Bidding strategies (Manual CPC, Max Conversions, tCPA, tROAS)
- Audience segmentation & funnel strategy
- Hands-on experience with:
- Google Analytics (GA4)
- Google Tag Manager
- Conversion tracking & pixel setup
- Ability to analyze data and make data-driven decisions
- Good understanding of landing page optimization
- Strong communication and reporting skills

Preferred Qualifications
- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field
- Experience with SaaS / Lead Generation / Service-based businesses
- Google Ads Certification
- Experience in tools like:
- SEMrush / Ahrefs
- AI Tools for Marketing
- Basic knowledge of SEO & CRO

Key Performance Indicators (KPIs)
- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click-Through Rate (CTR)

Lead Quality & Volume

How to Apply

Application for Performance

📌 Performance Marketing Specialist (Sahibzada Ajit Singh Nagar)
🏢 XTec Global
📍 Sahibzada Ajit Singh Nagar