Role:
Business Analyst

Areas of Responsibility

Develop strategies, oversee, and execute initiatives to increase paid media traffic. In this role,

you will be responsible for high quality execution of Paid Search activities for some of the

leading brands in the country. The position requires familiarity with Search Engine

Marketing (SEM) and Meta Ads platforms along with a core set of skills for success,

specifically Excel mastery, project and time management, proactive communication, self
- drive to learn, written and verbal English skills, and desire to learn and grow within the

digital marketing space.

Day-to-day responsibilities include

▪ Leads strategy, performance, and account management on all key digital channels

(Search, Social, Programmatic etc.) for a variety of clients.

▪ Be responsible for full client management process from enabling acquisition and

onboarding, to day-to-day Digital Ad Operations and performance of client accounts,

requiring interaction with both internal and external stakeholders.





▪ Work with leadership to modify strategic plans to provide expert advice, strategic

thinking, and guidance to client on all digital campaigns and delivery.

▪ Performing keyword research, creative analysis, writing ad copy, developing search

traffic estimates, segmenting keywords into campaign structures and aligning them

based on business goals, optimizing content, and contributing to the technical

consulting needs of our clients’ program

▪ Carrying out creative and audience analysis. Performing A/B tests on creative and

audiences to develop winning strategies.

▪ Understanding of analytics and reporting tools like Google Analytics, MMP platforms

such as AppsFlyer, Branch etc.

▪ Responsible for effectively managing various client accounts and budgeting

requirements optimising for Return on Ad Spends.

▪ Additionally, as required - research (industry, client, competitive, etc.); campaign

analysis; time/task management; project manageme

📌 Paid Media Executive- Baner, Pune
🏢 Pink Sky HR Services
📍 Baner