Key Responsibilities
- Plan and execute digital marketing campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
- Manage social media accounts by creating, scheduling, and publishing engaging content.
- Monitor campaign performance and optimize campaigns to improve ROI.
- Perform keyword research and implement on-page and off-page SEO strategies.
- Manage Google Ads, Meta Ads, and other paid advertising campaigns.
- Coordinate with graphic designers and content writers to develop marketing creatives.
- Track website performance using Google Analytics and Google Search Console.
- Generate weekly and monthly reports on campaign performance, leads, traffic, and conversions.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Support lead generation and brand awareness initiatives through digital channels.

Required Skills:
- Experience with Google Ads and Meta Ads Manager.
- Knowledge of Google Analytics, Google Search Console, and Google Tag Manager.
- Familiarity with Canva, Adobe Creative Suite,



or similar design tools is an advantage.
- Excellent written and verbal communication skills.
- Solid analytical and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines.

Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1-3 years of experience in digital marketing (Freshers with relevant certifications and internship experience may also apply).
- Google Ads, Meta Blueprint, HubSpot, or other digital marketing certifications are a plus.

Preferred Skills
- Basic knowledge of WordPress or other CMS platforms.
- Experience with marketing automation tools.
- Understanding of lead generation strategies.
- Knowledge of video marketing and content creation.

Key Performance Indicators (KPIs)
- Lead generation targets
- Website traffic growth
- Social media engagement and follower growth
- Return on Ad Spend (ROAS)

📌 Digital Marketing Executive (Visakhapatnam)
🏢 ZephanMedia
📍 Visakhapatnam